Shade on Shade Color – only at Cal Martini
The hottest hair color trends in 2013, as they have been in the past few years are most often inspired by the cutting edge techniques created by the great stylists – hair color trends like ombre hair, which was all the rage in 2012. Every year these artists create new ways to add dimension to hair color. So in the past few years we have seen the biggest hair trends to be not so much in hair color but in hair color techniques. We’ve seen dip-dyed hair and we’ve seen color blocks. The ability to add multiple colors to a head of hair, to use ever more shiny and color-rich technologies, and to create movement, dimension and color fuels this trend. So staying on top of the latest technologies is just as important as staying on to the hair trends.
One of the hottest trends of 2012 was ombre hair color. The idea that hair color could transform up and down the hair shaft was a breakthrough that allowed for incredible movement and dimension in hair. Even on a cloudy day brown hair could look sun-kissed and shiny. Which is why in 2013 ombre hair is as popular as ever.
But the hair industry never sits still! The hottest trend in hair color 2013 was just debuted by Cal Martini of Cal Martini Color Group in Beverly Hills California. Cal Martini is a master hair colorist / hair artist who has been working closely with famed hair colorist Beth Minardi as she developed her break-through hair color line, Beth Minardi Signature Shades and the Shade-on-Shade application technique. Designing this technique of color application to perfectly compliment this hot new hair color product, Beth Minardi came up with the Shade-On Shade color technique of mixing four to six different but complimentary shades of hair color, each just a little different from the other, this tone-on-tone technique is painstakingly painted onto tiny sections of hair.. Cal, utilizes both Beth Minardi Signature hair color and her Shade-on Shade techniques working with both the style of cut and the type of hair to achieve the most gorgeous dimensional results in color.
This process is painstaking but well worth the time. Tone on tone is a brand new way to get rich dimensional color, subtle shading and hair color that looks better than natures!
The Beth Minardi Signature Shades line is the newest in hair color technology. Shade-on Shade color is the newest technique of hair color, designed to compliment this fantastic product line and make your hair look outrageously great.
Inspired by working with Beth Minardi, Cal Martini is constantly exploring new ways to exploit the breathtaking color and shine you get from Beth Minardi Signature Shades hair line. Shade on Shade color will be just the first of many exciting trends that will be right there at 421 North Rodeo Drive in the Cal Martini Color Group.